7 Coursework Example | Topics and Well Written Essays - 250 words

7 - Coursework Example Why third factor is the one that coke is targeting is because it has already served the first two factors. It fulfils the physiological factor because it is a drink which people can have to quench their thirst. It also fulfils the safety aspect indicating that the customers have trust in the product, believe that it is of best quality and safe for their health. Open happiness. This is one of the latest additions of the coke bubbles campaign which urges customer cognition to relate coke to happiness. Happiness is when you share, be with friends and family and intimacy. (Below) Thanks for the pause that refreshes. This ad gives people a sense of belonging. They love Santa, kids adore him and people like him. He is a symbol of a festive season where families come together and enjoy. This indicates love and be loved which reinforces the third need in Maslow’s theory.(right) This caters to the Esteem need of its consumers. Everyone has the need for respect and self esteem. Its people and portfolio vision connects with the stakeholders as one that gives a sense of contribution, belonging and self